It is impossible to imagine a successful large advertising campaign without outdoor advertising – advertising shields, stretch marks, billboards. Well -thought -out outer advertising and advertising on cars can make diversity and bright colors into a dull urban landscape. Meanwhile, outdoor advertising sometimes becomes a foreign element in the historical appearance of the city. What rules should be observed so that outdoor advertising reaches its goal and does not cause negative emotions?
The necessary conditions for the success of outdoor advertising are firstly, a successful choice of place of its placement. External advertising should organically fit into the environment. There will be a advertising shield installed on the intercity highway? Or is it a billboard in the historical center of the city? Or maybe this is an advertisement on cars? In each case, a thorough thought of the concept of advertising is necessary, which would contribute to solving a specific problem.
Secondly, it is desirable that outdoor advertising contains one capacious memorable image and the slogan accompanying it. It is important that the slogan contains no more than five or six words, because a too long phrase consciousness simply cannot keep in memory. Subject to this rule
Advertising truly “hook” the viewer.
When placing outdoor advertising, it is necessary to take into account the speed of pedestrians or motorists at the point from which advertising is visible. The more accurately people move, the more difficult it is for them to remember advertising and vice versa. A motorist who goes very quickly is forced to follow the road and not be distracted. And if he stands in traffic, then it may well look around and notice the advertising
shield.
A witty slogan placed on an advertising shield can see and remember hundreds of thousands of consumers in one day. External advertising is an effective way to inform the brand, and do not neglect them.