Jim Impoco , who edited this article, is the award-winning former editor-in-chief of Newsweek who returned the publication to print in 2014
Depending on the patient, monitoring may include: Weight trends Waist circumference Blood pressure Glucose and A1C Lipids Liver markers Kidney markers Thyroid markers when appropriate Nutrient markers when indicated Hormone considerations when relevant Adjust the Plan as the Body Changes A patients needs at the start of treatment may not be the same after losing 20, 40, or 60 pounds
The combination of sitagliptin and metformin is indicated in patients who are not adequately controlled on metformin or sitagliptin alone or in patients already taking both agents
Earn patient reviews to build visibility for searches like "medical weight loss program near me." Content marketing: Publish educational blog posts about weight loss medications, nutrition, and patient success stories to attract organic search traffic Paid advertising: Google Ads targeting local weight loss keywords can generate immediate patient inquiries while your organic rankings build Social media: Educational content on Instagram, Facebook, and TikTok builds trust and community around your medical weight loss program Referral Marketing Build relationships with local primary care providers who can refer patients to your medical weight loss program Partner with bariatric surgeons for pre- and post-operative weight management Connect with endocrinologists, cardiologists, and orthopedic surgeons whose patients benefit from weight loss Consider co-marketing with local gyms, wellness centers, and mental health practices Step 10: Launch and Scale Your Medical Weight Loss Program With your training complete, business plan in place, and marketing running, it is time to launch
Injections act like a shortcut, not a solution
